Dual Degree: MSBA/MS Marketing

Dual Master of Science in Business Analytics / Master of Science in Marketing

Requirements

Candidates must apply separately to and be admitted to both MSBA and MSM programs. 

University policy on dual degrees stipulates that a maximum of 50% of the credit hours for the shorter program may be counted toward both degrees. Therefore, the Dual MSBA/MSM degree requires a total of 51 units.

Summary

The student must meet the prerequisite requirements for both degrees.

MSM Degree requirements:      33 units of coursework

MSBA Degree requirements:     33 units of coursework

However:   9 units of MSM coursework can be counted toward the MSBA and
                   9 units of MSBA coursework can be counted toward the MSM

Therefore, to receive the Dual MSM/MSBA degree, the following are required:

18 units of required MSBA coursework
9 units of coursework taken from the MSBA curriculum to count toward the MSM and MSBA(2)
6 units of coursework taken from the MSM curriculum to count toward the MSM and MSBA(1)
18 units of coursework taken from the MSM curriculum

51 Total Units

Sample Plan of Study

Summer  

Programming and SQL/RDB (1)

BNAD 555 (2): Introduction to Business Analytics

Fall 1 Spring 1

MKTG 552 (2): Introduction to Statistics
MKTG 555A (2): Regression Model for Analytics
MIS 561 (3): Data Visualization
MIS 586 (3): Big Data Analytics*
MIS 509  (3): Business Communications
MKTG 542 (3): Relationship Marketing*

MKTG 555B (2): Experimentation and Data Analysis
MIS 545 (3): Datamining and Business Intelligence*
MIS 587 (3): Business Intelligence
BNAD 597A (3): Eller Business Consulting*
MKTG 572 (3): Marketing Research for Managers*

*Courses that count toward both MSM and MSBA 

Fall 2 (9 units MSM) Spring 2 (9 units MSM)

MKTG 510 (3): Market Based Management
MKTG 556 (3): Pricing
MKTG 555E (3): Brand Management

MKTG 559 (3): Product Strategy
MKTG 546 (3): Marketing Strategy
MKTG 560 (3): International Marketing


Marketing Courses

The proposed MSM coursework is a sample. Students can elect to substitute other MKTG 5xx courses in the Dual MSM/MSBA plan of study. All MKTG 5xx courses are 3 units. 

Fall Spring

MKTG 510 (3): Market Based Management
MKTG 530 (3): Management of Marketing Communications
MKTG 556 (3): Pricing
MKTG 555E (3): Brand Management
MKTG 555EE (3): Digital Marketing

MKTG 559 (3): Product Strategy
MKTG 524 (3): Marketing Strategy
MKTG 560 (3): International Marketing